Logotype design for Businessweek/China
  • description

    This is our very first commission from The States. We were so excited about it because we got chance making use of our Chinese type professionalism in important project. First glance at the project, what so surprised us was Christian had already done a very good weight-balance between the Chinese Gothic and Neue Haas Grotesk(NHG). So our main duty remained was to make optical corrections under Chinese type's principle, while the interpolation did certainly hurt the structure. I learnt a lot from this through amending an existing typeface, knowing which part is general type quality, and which part is Chinese type's unique aesthetic. The outcome is great, clients are satisfied, and we are happy to see it come out few months after Businessweek/China's redesign was completed.

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